The Texas Tech Red Raiders are entering into a 10-year deal with sports apparel titan Adidas to become the team’s new ...

Texas Tech will enter the 2024-25 season with new gear. After being partnered with Under Armour since 2009, the Red Raiders ...

A three-time Super Bowl champion just extended his deal with Adidas, to include a co-branded apparel line and a new, 10-year ...

The wait is over. The Texas Tech Athletics department's apparel deal with adidas has officially begun, and the Texas Tech football team has unveiled its new uniforms. Tech athletic programs ...

Adidas and Texas Tech University announced Monday the brand will become the official footwear, uniform, apparel and accessory partner of TTU Red Raiders effective as of July ...

Chiefs quarterback Patrick Mahomes has a special relationship with his alma mater. Texas Tech’s coach took note at Big 12 ...

LUBBOCK, Texas (KCBD) - The collaboration between Texas Tech and Adidas is officially underway. Adidas will be Texas Tech’s footwear and apparel partner for the next 10 years. Starting Monday, fans ...

Last fall, Mahomes unveiled the news that his alma mater was teaming up with his sportswear brand - adidas. Starting today, the ten-year partnership between Texas Tech and adidas has officially ...

LUBBOCK, Texas (News Release) - adidas and Texas Tech University today announced that adidas will become the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders ...