After Tractor Supply win, Franklin activist campaigns against John Deere
Starbuck attacked Deere along much the same lines as he did Brentwood-based Tractor Supply Co. (Nasdaq: TSCO), and with the same strategy, doling out a series of posts to his 506,000-plus followers and subscribers on X over a series of days.
John Deere rolls back DEI policies having come under fire from conservatives, saying it won't take part in events like Pride or have a pronoun policy
Conservative activist Robby Starbuck had slammed John Deere in a viral video, saying the farm equipment company had "gone woke."
DEI Might Be Dying: John Deere and Microsoft Make Big Changes
And while Microsoft appears to still have a diversity department, John Deere -- which has been attacked by conservative activist Robby Starbuck, who's coming off a big win with Tractor Supply Co. -- just released a statement that included the following commitments:
John Deere Name Won't Be on Pride Events Anymore
John Deere announced Wednesday that it's ending its involvement in events such as LGBTQ pride parades, while cutting back its own diversity, equity, and inclusion initiatives. The farm equipment manufacturer has been under pressure by an online right-wing campaign started by filmmaker Robby Starbuck,
John Deere backs off DEI policies, following Tractor Supply
John Deere is joining a list of large American companies backing off from diversity policies in the face of conservative criticism. The maker of John Deere tractors and other agricultural machinery on Tuesday said it would no longer participate in "social or cultural awareness" events.
John Deere to Move Away from DEI Initiatives
The decision rests against a wider backdrop of conservative backlash targeting 'wokeness' in companies across various industries.
Tractor Supply spoke out. He shut them up.
Nashville’s second-most valuable public company was hurled into the spotlight of the culture wars. Here's how we got here – and what might come next for businesses.
TheStreet.com17h
John Deere makes a harsh move after ‘woke’ policies face scrutiny
The backlash began when Robby Starbuck, a former Republican candidate for Tennessee's 5th Congressional District in 2022, ...
LGBTQ Nation on MSN18h
John Deere caves to “anti-woke” conservatives & drops LGBTQ+ inclusivity efforts
John Deere, a multi-billion dollar agricultural machinery company, will no longer participate in “social or cultural ...
John Deere backs away from diversity and inclusion efforts after a conservative backlash
John Deere says it will no longer sponsor “social or cultural awareness” events, becoming the latest major US company to ...
KCCI Des Moines on MSN19h
John Deere ends support of 'social or cultural awareness' events, distances from inclusion efforts
Conservative political commentator and filmmaker Robby Starbuck appeared to lead the criticism of both companies on X.
Fast Company1d
John Deere caves to conservative backlash, ends DEI efforts
Conservative political commentator and filmmaker Robby Starbuck appeared to lead the criticism of both companies on X.
Daily Herald2d
Attacked by right wing, Deere farm machinery dumps diversity efforts
Deere & Co., the world’s top farm machinery maker, is pulling back from diversity measures in the face of conservative criticism, the second agriculture-related company in less than a month to ...