Advertising leaders share their thoughts on what they think will be the big themes of the rest of the year, and also what ...

Häagen-Dazs has named nice&frank as its new U.S. lead creative agency and announced plans to buy its first Super Bowl spot.

As part of the complicated deal months in the making, Paramount Chair Shari Redstone agreed to sell her family’s National ...

Apparently, AI is kind of a big deal. If you’re a reader of this publication, you’ve probably already experimented with ...

Haleon CMO Katie Williams sees big potential in the C2PA icon to prove it’s using real dentists in ads and authenticates ...

We recently spoke with Hooper—an Oscar-winning director for “The King’s Speech” (2010)—about those three ads, as well as his approach to advertising generally: why he keeps making spots, and how he ...

“AI can transform the employee experience, how we get work done and how we service clients,” said Boyman. KPMG, which counsels clients on AI adoption, calls itself “client zero” and has invested in a ...

Virtual avatars are also a part of the strategy. On Fitbit, Google unveiled “eejies,” which are virtual characters that users ...

The transition from striking upfront deals on Nielsen’s legacy panel to using big datasets from the likes of VideoAmp, iSpot ...

Gen Z is more likely to buy from companies that contribute to social causes (72%) or incorporate real testimonials in their ...

Founded in 1980 by businessman Robert L. Johnson, BET was sold to Paramount’s predecessor, Viacom, in 2001 for about $3 ...

Lego is a sizable account. Lego spent $467 million on global media in 2023, with 70% of that amount spent on digital media, ...